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How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning around fun without rewriting the ...
How Estée Lauder balances brand and performance marketing as …
Feb 28, 2024 · PALM SPRINGS — The Estée Lauder Companies may count several billion-dollar brands, including Clinique, MAC Cosmetics and La Mer, among its portfolio, but it isn’t immune to efforts to better balance brand building with performance marketing after a yearslong, adland-wide swing toward the latter. "As we all know, CMOs are debating [brand-building] spend versus performance marketing, so ...
Inside Expedia’s plan to be the world’s travel media network
May 14, 2024 · For Expedia, the time for a built-out media network is now: not only has the company sold advertising for decades, but it has “unparalleled” global reach and scale, encompassing 200 booking sites in more than 70 countries, along with a B2B network that includes more than 60,000 partners, according to Rob Torres, senior vice president of media and affiliate solutions.
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
Nov 26, 2024 · “It’s a clear signal that our strategy is resonating in a meaningful way with consumers; the team was smart to see TNF as a major media moment, worthy of leveraging our high-profile celebrities with unbeatable deals,” said Thalberg, who was appointed to her role in October.. As part of its campaign, JCPenney during each “Thursday Night Football” broadcast through Dec. 26 will ...
Nike depicts drudgery of running in latest leg of comeback …
Sep 6, 2024 · Dive Insight: Nike is building out its latest campaign, which centers on the ruthless drive it takes to win, with an overture to runners. The sportswear giant’s presence in running traces back to its roots, but it has missed out on the recent boom in running clubs, as reported in The Wall Street Journal, while up-and-comers like Hoka and legacy rivals like Brooks Running have won more market ...
Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore Girls” and “SpongeBob ...
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10 Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for global brands to meet new partners, unveil innovative releases and breakthroughs and engage with immersive activations and demos.
Home Depot tops inclusive brand rankings as DEI faces challenges
Mar 1, 2024 · Dive Insight: AIMM’s research seeks to celebrate brands that are getting DEI-minded marketing right. The group, which is a division of the Association of National Advertisers trade body, makes the case that a well-rounded approach to inclusion can not only drive loyalty with specific demographics, but also superior sales results.
Nespresso’s marketing and sustainability maven on her dual role
Oct 11, 2024 · Nespresso’s marketing and sustainability maven on her dual role Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.