Eddie Bauer changed its logo because Gen Z doesn’t read cursive
Oct 6, 2023 · After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified …
Eddie Bauer Sold - Snow Industry News
May 10, 2021 · Authentic Brands Group, LLC (ABG), a global brand owner, marketing and entertainment company, and SPARC Group, LLC (SPARC), a leading retail enterprise, today …
Eddie Bauer pins growth on global expansion, wholesale
Sep 22, 2023 · Eddie Bauer has unveiled a new brand typeface, logo and strategy, which will roll out through fall 2024, brand owner Authentic Brands Group said by email. The 100-year-old …
ABG and SPARC Group Finalize the Acquisition of Eddie Bauer
Jun 1, 2021 · The Eddie Bauer team, in partnership with SPARC, will manage the brand's sourcing, product design and development, wholesale, planning and allocation, and e …
Eddie Bauer Acquisition Gives Authentic Brands a Foothold in …
May 10, 2021 · Eddie Bauer will give ABG a stake in the outdoor lifestyle category, which saw huge growth in 2020 as consumers sought refuge in the outdoors during the pandemic. The …
Simon Property Swaps Eddie Bauer for Larger Stake in Authentic …
Feb 7, 2023 · Simon Property has traded Eddie Bauer for a bigger piece of Authentic Brands. The CEO of America’s largest mall owner made the announcement Monday (Feb. 6) as the …
EXCLUSIVE: Filson Names Eddie Bauer Chief Tim Bantle President
Jan 15, 2025 · Filson has brought a veteran of the outdoors industry on board as its new chief. The Seattle-based outdoor apparel and accessories brand, division of Bedrock Manufacturing …
Eddie Bauer Revamps Messaging, Focuses on Wholesale, …
Sep 18, 2023 · There’s a new day dawning at Eddie Bauer. The company is debuting a brand repositioning and expansion strategy that includes an updated logo and messaging to …
The Weekly Closeout: Eddie Bauer CEO exits and Target ... - Retail …
May 13, 2022 · From Balenciaga’s controversial distressed sneaker release to Tapestry’s latest earnings report, here’s our closeout for the week. Eddie Bauer CEO exits. Damien Huang, …
ABG and SPARC to Acquire Eddie Bauer - WWD
May 7, 2021 · ABG will own Eddie Bauer’s intellectual property while the brand’s core operating business will become a part of the SPARC portfolio, which includes Brooks Brothers, …