Pure Beginnings is a family-owned company that offers natural skincare products online in South Africa for babies, kids & Adults. Buy now.

Shop for certified organic baby skincare products made with natural ingredients, including Baby Wash & Shampoo, Baby Bum Cream, and more.

At Pure Beginnings, we use only the gentlest and safest all-natural ingredients, free from harsh chemicals, to expertly formulate products that soothe and nurture your baby’s delicate skin. Leaving it as perfect and pure as the day they were born.

We offer organic baby care products online in South Africa, including Baby Wash & Shampoo, Baby Body Lotion, Baby Bum Cream, Baby Wipes & more

The Probiotic Baby Sensitive Body Cream is suitable for use following baby’s very first bath. It is formulated to protect the skin’s microbiome with the inclusion of prebiotic and probiotic ingredients.

Our certified organic Baby Bum Cream is perfectly safe for every little bottom. It contains baobab extract as well as olive, lavender, and tea tree oil. Extremely effective at protecting against dampness and infection, it works wonders keeping your baby’s bum free from nappy rash.

Pure Beginnings offers the best-quality organic baby starter set online, including Baby Wash & Shampoo, Baby Body Lotion, and Baby Bum Cream.

A guide to understanding your baby’s skin and product recommendations for your newborn baby. View Guide

Pure Beginnings is an organic skincare products company offering natural skincare products online in South Africa for babies, kids & adults.

Mildly scented with rosemary and lavender, this certified organic baby body lotion contains soothing organic Baobab fruit extract, nourishing organic coconut oil and shea butter. It will leave your baby’s skin feeling silky smooth and hydrated.