JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

It remains to be seen if merchandise bearing the names of brands like Aeropostale, Eddie Bauer and Nautica, all now aligned ...

The executive will mine the brand's deep heritage as he looks to expand wholesale and its international presence.

Plano’s JCPenney and a retail company called Sparc Group announced a merger to form a new company in the market. The company, ...