While Betas will grow up in a world of seamless integration with artificial intelligence, they may also see a pullback in digital dependence. Mark McCrindle, the Australian-based demographer who first ...

Bumble's recent leadership changes and layoffs aim to streamline operations; acquired Bumble at ~6x 2024 GAAP earnings, ...

What's with all the rules about lithium batteries on flights? Here's the answer to that, and more common travel questions.

Bitget Research reveals 20% of Gen Z and Alpha prefer crypto-based pensions over traditional retirement systems. Transparency ...

For three months towards the end of 2024, more people watched Netflix than BBC One, and an Ofcom report has found that less than half of British young people are tuning into linear TV channels on a ...

Travelling with your family is back in fashion. Gen Z and Gen Alpha are actively planning family vacations, choosing ...

Brands must turn their attention from Gen Z to Gen Alpha, which is set to number over 2bn globally by 2025 if they hope to ...

To guard against the erosion of trust, report warns that authenticity will become more than just a marketing buzzword.

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

Humour is making a comeback in brand communications as it effectively captures attention and loyalty. Gen Z and Gen Alpha ...

If you are vying to be a cool parent, knowing these words helps you stay relevant. "Slang is a very big part of youth culture ...

While we wait for the new season to arrive, let’s relive the best moments 2024 – from Max Verstappen winning his fourth title ...