YouTube has achieved a record share of the US streaming audience in December with 11.1% of TV watch time, according to The Gauge.

NEW YORK —Heavy viewing during the Thanksgiving and Christmas holidays in the November 25 to December 29 2024 period covered by the December report of Nielsen’s The Gauge, helped increase overall TV viewing by 4% compared to the November report. That also boosted YouTube, Netflix and Prime Video to record viewing levels.

The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen’s monthly snapshot of TV use. The ratings service’s December Gauge rankings — which,