Ava's most popular video, which has been viewed 8.6m times, shows her unboxing a toy Barbie house from Argos Children around the world are currently trying to decide which toys to put on their ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Better not shout, better not pout! Pull out your cutest matching family PJs and cheerful Advent Calendars, because before you ...

The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

Savvy shoppers have spotted the retailer is selling a Barbie emergency vehicle toy for £54 cheaper than the identical one in Argos. The Barbie Care Clinic playset from B&M is currently just £35 ...

When did we go from decrying the body image standards set by our Barbie dolls to buying merch to wear to midnight showings of the new Barbie film? Jess Bacon explores… In an age of nostalgia, it ...

When Lisa McKnight was growing up in California in the 1970s, her favourite Barbie toy was Malibu, the 1971 doll that cemented Barbie as a leggy blonde bombshell. Now, as a senior executive at ...