Tropicana has dropped its signature orange ... simplified its logo and eliminated its brand symbol of a straw poking out of an orange. The change angered customers at the time.

Over the years, the brand became entwined with its distinctive bottle and its red-and-white straw logo ... an 8-ounce serving ...

A prolific disease carried by insects continues to devastate orange groves. And, on top of all that, consumers are watching their sugar intake. It’s adding up to a disaster for Tropicana orange ...

Hurricanes destroying fruit trees, insects ravaging orange groves and consumers cutting back on sugar have all affected Tropicana. Best known for its much-loved orange juice, Tropicana has battled ...

As per the Bureau of Labor Statistics, the average price of a 12-ounce bottle of orange juice has gone up from $2.30 in January 2020 to $4.50 in January 2025. Tropicana recently tried to handle ...

Buying orange juice has become an exercise in eeny, meeny, miny, moe. On a recent trip to the supermarket, we found 10 versions of best-selling Tropicana alone, including some with added calcium ...

However, Tropicana's orange supply was hit hard by Hurricane Milton, which hit Florida in October 2024. Florida produces the majority of the oranges sold in the United States, but Matt Joyner ...

America’s favorite orange juice brand is just barely squeezing by these days. Tropicana, which was founded in 1947 and has been a household name ever since, is in financial trouble and might ...