Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Discover the top email automation tools for 2025! Boost productivity, personalize campaigns, and engagement with the best ...

At the helm of its marketing vision is Chief Marketing Officer, Alina Miroshnychenko, who has recently won the prestigious Women Tabloid Award for Best Emerging Woman CMO, and has played an ...

Braze's marketing intelligence platform centralizes data for targeted campaigns. Read more to see why I recommend BRZE stock ...

The question ahead of the release of part two due out in November — is how to keep its biggest fans engaged without ...

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Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

On the ground floor of a nondescript condo building in east Austin last month, the wife-and-husband co-founders of Poppi made ...

Michelle Crossan-Matos is the latest executive to announce a departure, after CEO Dave Kimbell stepped down earlier this ...

Marketing in 2025 is about working smarter, not harder. With so many tools, platforms, and strategies to juggle, it’s easy to feel overwhelmed. The good new ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...