Workers at Mattel’s El Segundo headquarters were bracing Wednesday after the toy company behind Barbie and Hot Wheels filed a ...

Hot Wheels 5-Packs are great if you want to kickstart a new collection, but fantasy castings are typically the driving force ...

GUEST: Yeah. APPRAISER: But boom-- 1968, Mattel comes up with Hot Wheels. Elliot Handler, husband of Ruth Handler, very famously known for Barbie, for girls' toys. GUEST: Oh, okay. APPRAISER ...

(Bethany Baker | The Salt Lake Tribune) Ian Weber, who has collected Hot Wheels his entire life, shows off the rare 1995 ...

Mattel Adventure Park in Glendale, AZ, has been teasing an opening date for a couple of years. Here's what would-be visitors ...

With its double loop and two corkscrew maneuvers, thrill seekers will love the Hot Wheels Twin Mill Racer coaster. Mattel Adventure Park Kansas City will also have a He-Man versus Skeletor laser ...

Sometimes, you can choose the Hot Wheels cars you want to buy. Sometimes you can't. The latter implies a bit of mystery, and ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

If you picked up the 2023 Pontiac Aztek, take a closer look because Hot Wheels baked in some easter eggs from "Breaking Bad" ...

Mattel Malaysia Sdn Bhd (MMSB), to produce over half a billion Hot Wheels cars per annum by 2025, a 20% increase in output following its expansion exercise which is slated for completion in ...

Workers at Mattel's El Segundo headquarters were bracing Wednesday after the toy company behind Barbie and Hot Wheels filed a ...