"Got milk?" wasn't the first attempt at steering Americans back to the great source of calcium. In 1984, the National Dairy Board coined the slogan, "Milk: It Does a Body Good." The campaign tried ...

Those phrases belong to Coca-Cola. That's the power of a good slogan. They're designed to stay with you (seemingly endless repetition through commercials and billboards don't hurt either).

In 1982 the advertising agency McCann-Erickson Worldwide conceived a campaign that stressed the nutritional benefits of milk. For the next 12 years various dairy promotion organizations would use the ...