Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...

Tractor Supply is the largest consumer farm specialty retailer in the United States, surpassing $14.8 billion in sales in fiscal 2024. The firm has differentiated itself through its products and ...

Here are five reasons why your personal brand matters now more than ever. 1. Competitive Differentiation In ... same key strengths and values?). For example, if you position yourself as an ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...

Advertisment With millions of devotees gathering from around the world, the Maha Kumbh Mela 2025 has become a prime opportunity for brands to connect with this vast audience. From opening ...

“This is probably the most challenging moment for fashion brands, especially emerging designers, in the 15 years I have been in this role,” Karelis remarked. The shuttering of independent labels and a ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store ...