But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Inside the fascinating world of Gen Z beauty trends as medical professionals witness extraordinary shifts in attitudes toward ...

TikTok user Hobbitparty, who herself tried out the “Republican makeup” trend, refers to the look as outdated — perhaps a ...

Addison Rae may have started her career as a TikToker, but these days, she's a risk-taking pop star with a penchant for ...

Over the past five to ten years, there has been a drastic change and shift from convention, especially concerning men and aesthetic treatments. Men who never used to have a skincare routine have ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

B eyond the comments, Suzanne's video has literally kickstarted a worldwide trend of people recreating "MAGA" makeup looks.

We may earn commission on some of the items you choose to buy. "My makeup artist, Melissa Hernandez, lives by the truth of 'less is more' and tailoring makeup to enhance each individual's unique ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, the upcoming season is all about experimentation, like with hair volume ...

Victoria Jackson made millions as a cosmetics industry pioneer without a high school diploma. Then she put it all on hold to save her daughter. Inside her astonishing life and career Brittany ...

Pinterest is calling it the makeup mood ring, and apparently, it’s going to take centre stage in 2025. More popularly known ...