NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

Former Texas A&M head football coach Jimbo Fisher wasted a historic spending spree done by the Aggies' donor base during his ...

For many years, college athletes fought for the right to license their name, image, and likeness (NIL) while keeping their ...

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

Ohio State Buckeyes may have the most NIL funds, but the discussion undermines coaching and player efforts in winning the ...

Ole Miss basketball absorbed a heartbreaking loss Wednesday night by giving up a late lead to Texas A&M. How it happened: ...

Plus: Would LSU pull the plug on Brian Kelly with another 9-win season? Which Big 12 school can become a perennial CFP ...

After winning the 2024-25 College Football National Championship against the Notre Dame Fighting Irish on Monday, January 20th, the Ohio State Buckeyes are doin ...

The Ohio State Buckeyes beat the Notre Dame Fighting Irish in the first 12-team playoff in college football history. In this ...

The Texas Longhorns had a fantastic season, finishing second in the SEC during their first year in the conference and earning ...

The Texas Longhorns had a fantastic season, finishing second in the SEC during their first year in the conference and earning a place in the College Football Playoff semifinals on the strength of ...