Tesla (TSLA) is discounting select Cybertrucks, the latest indication that the EV pickup and its polarizing design are suffering from a slump. As first reported by CNBC, Tesla started offering discounts on new Cybertrucks,

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

Tesla is discounting Cybertrucks on its website as registration data shows cooling sales for the pickup that was supposed to take on the gasoline Ford F-150 and Chevrolet Silverado.

Slowing sales of Tesla’s Cybertruck are pushing the automaker to reposition its workforce and change its pricing strategies.

Tesla is now advertising up to $1,600 off new Cybertrucks, with buyers also able to pick up demo versions of the pickup at a $2,600 discount.

Key Takeaways Tesla is offering discounts starting at $1,600 on a dozen Cybertruck models.The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000.The EV maker recently reported fourth-quarter deliveries that fell short of expectations.

Tesla (NASDAQ:TSLA) started offering discounts on new Cybertruck vehicles that are sitting in its inventory this week, according to inventory listings. The electric vehicle maker is providing up to $1,

Tesla has introduced new discounts on its Cybertruck models as the electric vehicle (EV) market becomes increasingly competitive. The Cybertruck, which outsold the Ford Lightning F-150 in the United States last year and secured its position as the fifth best-selling EV domestically,