It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

The iconic flagship O'Neill Surf Shop in downtown Santa Cruz welcomed its last wave of customers Tuesday before closing after ...

The flagship O’Neill Surf Shop in downtown Santa Cruz has shut its doors for the last time, ending a run that has lasted for ...

A 23-year-old Santa Cruz surfer may have broken the world record to become the first person to ride a 100-foot wave.

Late afternoon winter light combined with large translucent waves have been creating magical moments at County surf breaks ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of ...

This is an oddball, isn’t it? It’s Hyundai’s Santa Cruz pickup, the chunky and funky baby truck that’s endeared itself to quite a few folks across the pond. Over here in Europe ...

He had barely started walking when the national champion of the open category was already on his surfboard thanks to the ...

“The Endless Summer” was released in 1966 and became an instant smash, showcasing Hynson’s talent, personality and good looks ...

City of Santa Cruz staff provided an overview and update regarding the fate of the Santa Cruz Wharf’s collapsed south end at ...