The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

"I can't stand the way Gen Z is always critical of everything millennials do. They hate the way we dress, the way we dance, ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd ...

Babies born from January 1st will be part of Generation Beta, a new generation that will hopefully be less obsessed with ...

The start of 2025 will mark the end of Generation Alpha (generally said to have started in the early 2010s) and the beginning ...

Zalphas are leading a social identity revolution, reshaping kindness, creativity, and humour with a depth of wisdom that defies age. These hallmark values are no longer childlike tendencies; in ...

“We have panels in the UK, the US, and even China, and we believe that face-to-face contact is still essential. It’s where we ...

Shaped by Millennials and older Gen Z parents, Beta babies will prioritize ... Now, the next generation of people after Gen Alpha is Gen Beta. As the term suggests, now Greek alphabets are being ...

Today, as Gen Z and Gen Alpha come of age in a hyperconnected world, their evolving slang reflects an online ecosystem drenched in pop culture references, viral memes and niche internet subcultures.