As the Trump administration takes aim at DEI and major retailers are dialing it back, Costco is swimming against the tide at shareholder meeting.

Costco shareholders voted down an anti-DEI proposal just days after President Trump issued sweeping new rules for federal agencies.

Costco's stance in support of DEI contrasts with the positions taken by other big consumer brands, including Walmart and McDonald's.

The Costco board of directors called on investors to vote against a proposal evaluating DEI's "financial risks to shareholders."