An effective ad must include a clear understanding of the target audience. Tailoring the message, tone and visuals to ...

Walmart unveils a modernized logo to attract younger audiences while retaining loyal customers. The redesigned yellow spark ...

Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy ...

Morgan Stanley analyst Matthew Cost maintained a Sell rating on Yelp (YELP – Research Report) today and set a price target of $35.00. The ...

As a creative person and an advertising agency owner, I have mixed feelings about privacy. Early in my career, it was common for clients to express their privacy concerns and, more specifically ...

Today, consumers often begin a new TV series by confirming its “fresh” status on Rotten Tomatoes, book a restaurant based on its Yelp ratings, and consult product reviews before making a ...

The best ad blockers are the perfect solution for boosting your browser speed, block pop-ups and reduce advertising from collecting data through invasive cookies. Some services will even help ...

Thousands of ads on Facebook and Instagram have promoted “fuel filters” using videos demonstrating how they can be easily modified into gun silencers—a process that, without federal approval ...

In the 20 years since the site launched, consumers have come to rely on online reviews — even as fakes make them less reliable. Get even smarter with the “Make Me Smart” newsletter.