A red-and-white-striped straw sticking out from a juicy orange. Retro-inspired typefaces. Bright, eye-catching colors.
If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange ...
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Tropicana orange juice fans revolt against smaller bottles as shrinkflation spreadsTropicana orange juice fans aren’t happy about the ... orange logo (which is seen pierced by a red-and-white-striped straw) and flipped it vertically. Customers hated that rebrand so much ...
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