Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Halloween isn't even a month away, but Target already has Christmas advent calendars available to order online from LEGO, Funko POP! and more.

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...