Targeting is the start of strategy. Without it, you cannot get a good product ... I like the idea that AI can now look across my strategic target market and identify others who are likely to behave in ...

What role does mobile play in Target’s overall marketing strategy? For Target, mobile isn’t merely a marketing channel; it’s also a service channel. In addition to promoting products ...

Marketing teams that are able to identify these intersections of social media, society and more will be able to anticipate ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

the military's largest branch has revamped its multi-billion-dollar marketing operations with a new home base, a new holding company partner, and a new targeting strategy. E. Casey Wardynski and ...

into marketing. Deals are only one piece of a four-part strategy that marketers should use to target millennials, per Ms. Garris. The other three components are connecting to family and friends, ...