A vintage video showing Michael Jordan tying his Air Jordan 1 sneakers before the 1985 NBA All-Star Game is going viral ...

Tyler Reddick is running a special paint scheme at the NASCAR Clash, repping his 23XI Racing boss, Michael Jordan. Here's the ...

A group of experts consider the accessories from the past 100 years that changed how we carry our things — and ourselves.

NFL players must wear cleats that are black, white, or an official team color. Jalen Hurts has been fined already this season for wearing mismatched Jordan cleats. Tonight, in the Super Bowl, Hurts is ...

Tyler Reddick is repping his boss, Michael ... rollout. "Jordan Brand is a global brand, right?" Reddick said to Pockrass. "They have a life outside of racing, and they sell shoes all over the ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

A unique trading card featuring a piece of Michael Schumacher's racing boot has been launched, showcasing the first-ever signed card by the seven-time Formula 1 ...

Joe’s work was able to make New Balance cool within the “culture.” It gave the brand a shot of energy in the arm. It was the ...

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...

Philadelphia Eagles quarterback Jalen Hurts wore the Air Jordan 1 in the player-exclusive "Unbannable" colorway in Super Bowl ...

Artist Roberto Lugo's new exhibit pairs hand-painted Nike Air Force 1s with ceramic teapots featuring hip hop heroes.

Nike Inc. unveiled a sneaker in collaboration with jeweler Tiffany & Co. It was a symbol of former Chief Executive Officer ...