Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
Starbucks is betting its future on ceramic mugs
The Starbucks ceramic mug hype is real – so much so, CEO Brian Niccol mentioned it three times during the company’s Jan. 28 ...
Where to grab a "hug in a mug" on National Hot Chocolate Day
It’s National Hot Chocolate Day – a day to celebrate the chocolaty, creamy goodness in mug. The Cosy Tea Room in Winsford ...
Yahoo Finance7d
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a “mug hug.” Niccol coined the phrase on the coffee giant’s earnings call this week ...