In the video, Jordan also explained why he went through a new pair of shoes every game ... Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond.

Taking it all in were Carmelo Anthony and Aaron Judge, who sat next to each other on the court-side baseline. Jordan Brand’s coolness, of course, stems from the signature Air Jordan shoe that ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball player of all time, Michael Jordan. Kanye seems certain he can ...

The Nike Air Jordan 3 "Lucky Shorts" is based on the iconic UNC blue shorts that Michael Jordan wore underneath his Chicago Bulls shorts throughout his career. Naturally, the shoe features the iconic ...

Jordan was wearing the shoes when he scored 37 points in Game ... He is largely considered to be one of the greatest athletes of all time.