Gail Hollander discusses the convergence of brand building and pop culture and how marketers should think about retail media, AI and other emerging tech.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Overstating the involvement of AI in products or processes in order to capitalise on the hype surrounding it is the latest ...

GeoPark Limited GPRK recently announced its 2025 guidance approved by its board of directors where the company plans to enhance its shareholder value through disciplined capital allocation, ...

Having helped a number of startups grow despite limited resources, here are a few of my key tips on creating scalable marketing strategies ... or a better channel mix for example will allow ...

We maintain a hold rating on McCormick due to limited revenue growth and other headwinds. Read here for an in-depth financial ...

Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies. The Essential Elements of the Marketing Mix: The 7 Ps Let me ...

In the electric landscape of Atlanta's fashion scene, few stories resonate with as much authenticity and divine purpose as that of Street Lotto, also known as ...

The hot-pink mix of water and chemicals, which is sprayed from planes to combat wildfires, is under renewed scrutiny.

Leadership Prep School, a public charter school in Frisco, will open a new kindergarten through fifth grade campus, LPS ...

From the actual David&Goliath to a David-sized agency taking on the advertising Goliaths, our focus on the agencies everyone ...