The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.

Early in his tenure as the CEO of X Games, Jeremy Bloom is ready to show off some new tricks. Bloom and his charges have been preparing an "AI judge" powered by Google Cloud for the Superpipe competition at X Games Aspen on Jan.

“I am talking to a big ownership group in Denver,” X Games CEO Jeremy Bloom, the former Olympian, Loveland native and ex-CU Buff told The Denver Post recently. “They would want it to be the Denver — the ‘Colorado Somethings,’ fill in the blank. So (it’s) very possible.”

The X Games will experiment judging halfpipe runs this week in Aspen using artificial intelligence, the cutting-edge technology that could someday play a role in the way subjectively judged sports are scored.

The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.

Judging sports competitions is subjective. X Games CEO Jeremy Bloom believes artificial intelligence could lead to fairer outcomes.

Is the precariousness of a professional sports career too much to keep a field of even ten skiers viable? Bloom was an All-American football player for the University of Colorado and later drafted by the Philadelphia Eagles in the 2006 NFL Draft.

In a trial run, an AI judge will give its evaluations at this week’s winter X Games in Aspen. Read more at straitstimes.com.

Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).

An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.

Paid tickets, date switches and sports betting are some of the new additions to the X Games in Aspen this year. CEO Jeremy Bloom talks the move from counter culture to mainstream, and Selema Masekela talks about why he loves the city.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports.