LG’s 55-Inch B3 OLED TV is at its lowest price ever at Walmart, undercutting even Black Friday's deal. You can now upgrade to OLED for less than $800!

By Quentyn Kennemer, a writer who helps The Verge's readers save money by surfacing the best tech deals and presenting the latest product recommendations from our experts. He has covered tech and gaming for all of his 15-plus-year career for publications like Forbes, Business Insider, and more.

Right now the LG 65-inch C3 OLED 4K TV is on sale for $1,196 at Amazon. This is over $300 off and the lowest price I've seen for the TV in this size. Although its spot has been taken by the newer LG G4 OLED, the C3 is a previous winner on our list of the best OLED TVs you can buy. And at this price, it's incredible value.

The Super Bowl is just around the corner, and there’s no better way to enjoy the game at home than watching them on a large TV — particularly an OLED, thanks to its color accuracy. The 65-inch LG C3 OLED TV is again at the lowest price that we saw during last year’s holiday season.

On days as cold as these, there’s not much to do after work besides parking yourself in front of the TV. If you haven’t stepped foot outside today yet, allow us to break the news to you: it’s cold. Freezing cold.