Since her debut in 1959, Barbie has become one of the most recognizable and beloved toys in the world. With her many careers, ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection ... Shoppers 18 and older have bolstered toy sales this year, ...

Halloween isn't even a month away, but Target already has Christmas advent calendars available to order online from LEGO, Funko POP! and more.

Smartphone to Dumb Phone The Polestar Problem New Apple iOS 18 Features Pets on planes Deals delivered The Barbie Phone runs KaiOS, an operating system designed for feature phones that adds a few ...

What better way to live in a Barbie World than with a Barbie phone? HMD (Human Mobile Devices) unveiled its Barbie Flip Phone Wednesday, designed with plenty of pink nostalgic and without social ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 22 min ago 4 hours 57 min ago By Ad Age and Creativity Staff - 7 hours ago By Ewan Larkin - 8 hours 33 min ago By Garett ...

Krispy Kreme is celebrating Barbie’s 65th anniversary with a new collection of doughnuts to commemorate the milestone. The shop announced the creation of four new Barbie-inspired doughnuts that ...