Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Since her debut in 1959, Barbie has become one of the most recognizable and beloved toys in the world. With her many careers, ...

Barbie sales plummeted 20% from 2012 to 2014 and continued to fall last year. A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Mattel Films has found its first actor for its upcoming Matchbox movie in John Cena, with the actor's character so far being ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection ... Shoppers 18 and older have bolstered toy sales this year, ...

Halloween isn't even a month away, but Target already has Christmas advent calendars available to order online from LEGO, Funko POP! and more.

Silver is predicting that some of this year’s winners will be Mattel MAT, thanks to the boost from the Barbie movie, as well as the strength of the Hot Wheels and Jurassic World toy lines ...