Wilde Toast – a drinks agency who counts global brands such as Red Bull, Diageo and Edrington among its clients – trawled data from Google, SEMrush and Exploding Topics, a tool which tracks trending ...

Considering flavors and formats are two cornerstones of beverage innovation: while functionality is an increasingly important ...

The UK drinks sector, one of the nation’s largest industries, is a vast, global concern selling a wide array of products targeted both at international markets and tailored for local tastes. It covers ...

Hemel Hempstead-based Britvic is best known for producing 7UP, Tango, Robinsons, J2O and Fruit Shoot alongside Jimmy’s Ice ...

Chishty’s role as CMO will oversee both Britvic’s soft drinks brands and Carlsberg’s beer brands in the UK. Former Britvic CMO Cindy Tervoort has departed the business.

Coca-Cola Zero Sugar Cinnamon is currently on sale at Tesco's across the UK for 18p, according to shoppers on social media.

Carlsberg's £3.3bn deal to buy J2O maker Britvic has been approved by a High Court judge. The Danish brewery, which also owns ...

Carlsberg merger deal with Britvic has now "become effective", according to a statement from the Robinsons squash maker.

After receiving approval from the CMA and a court-sanctioned scheme, the acquisition has resulted in the creation of ...

The Carlsberg Group (“Carlsberg”) is today announcing that its wholly owned subsidiary Carlsberg UK Holdings Limited has completed the acquisition of the ...