Most buyers seek a financial return over a strategic advantage. If you prove product-market fit, you reassure buyers they can tap into true market demand. It's easier to accelerate a company's ...

The rise of stablecoins — now a $205 billion market — is driven by real-world utility, particularly in emerging markets where ...

Example of an Underground Market One of the most recent examples ... market constitutes much as 36 percent of the gross domestic product (GDP) of developing nations and 13 percent of developed ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...