With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Example of an Underground Market One of the most recent examples ... market constitutes much as 36 percent of the gross domestic product (GDP) of developing nations and 13 percent of developed ...

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...

David Henkin helps organizations and individuals innovate and grow. Gaining alignment between product offerings and market needs is essential for sustainable growth and profitability. However ...