The cosmetics industry has discovered a new niche: products designed to meticulously care for even the smallest areas of the ...

thanks to a beauty “vibe shift.” Rather than chasing and contorting to meet the needs of an ever-younger demographic and Gen Z, Merit’s products and formulas boast cross-generational appeal ...

color of the year to makeup weight—and all of the niche interests in between. For our ESSENCE editors, these trends represent what beauty means to the Black community in 2025 and the evolution ...

"Upcycling is swiftly transitioning from a niche concept to a mainstream trend ... step in reducing the environmental footprint of beauty products. By turning sugar production byproducts into ...