This is the first in a series of three articles examining the legal and ethical dilemmas faced when using new mediums and data sources for healthcare market research and data analytics ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

and the community as a whole when creating and implementing marketing strategies. Although strategies for implementation differ from one company to the next, every holistic marketing approach ...

Businesses can't afford to continue to operate that way. Not when they're faced with new challenges like "Uberization": 21st century challenges require 21st century market research methods. The market ...

The objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on research design, sampling, data collection, ...

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior. These ...

Here's how they can craft and market a durable brand identity amid economic uncertainty. Related stories 1. Invest in research that can guide communication strategies Karla Otto has an in-house ...