Email is as a highly effective direct marketing channel and could be considered the modern version of direct response marketing. Email marketing campaigns are core strategies in modern digital ...

There are many forms of digital marketing and today we see how social media-based marketing almost dominates everything.

There are countless softwares an ecommerce business cannot live without, and one of the most necessary tools is email ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

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Email marketing serves as one of the prime strategies of every business in the digital era. This marketing channel is unique ...

Although new and unforeseen developments will undoubtedly shake email marketing in 2025, marketers have already had to contend with a slew of developments in 2024 that will become more of a force in ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Consumer365 explores how Klaviyo's AI-driven marketing automation enhances customer engagement, drives revenue, and simplifies multichannel ...

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...