Fred Noe, Jim Beam’s Master Distiller Jimmy’s Batch ... The finish is a warming mix of sweetness and spice. Jimmy’s Batch will be available in limited quantities in select retail locations.

I recently spoke with Keegan-Michael Key about his new partnership with Jim Beam, designed to ease the pain of defeat for football fans when their team’s season ends.

The Japanese owner of Jim Beam and Maker’s Mark bourbon whiskies expects that some global consumers will boycott its American brands as part of a backlash against Donald Trump’s protectionist ...

In addition to spirit brands including Jim Beam and Maker’s Mark ... a strategic partnership with Boston Beer in 2021 to mix ...