I recently spoke with Keegan-Michael Key about his new partnership with Jim Beam, designed to ease the pain of defeat for football fans when their team’s season ends.

As bourbon faces a 2% sales decline and record inventory levels, Jim Beam's rumored revival of their iconic bowling pin ...

Suntory brand Jim Beam launched a new campaign on Jan. 15 in partnership with actor and comedian Keegan-Michael Key that is targeted at heartbroken football fans, according to a press release. The tie ...

“We are very proud to have supported the event as it has evolved over its almost two-decade journey in the capital.” Limited tickets for Jim Beam Homegrown are available here.