You may also err if you come up with a slogan that focuses attention on the wrong things. For instance, it's probably not a good idea to have a slogan dealing strictly with financial matters.

Every solid business venture starts with one thing - a pitch! Whether making a sale or convincing an investor, your business ...

Every solid business venture starts with one thing – a pitch. Whether making a sale or convincing an investor, your business idea pitch has to be organized, well-thought out, powerful and convincing.