Despite mountains of criticism, users are still using the filter for various reasons including, “scaring” themselves into ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We cover a surprising form of Gen Z burnout. By Callie Holtermann I cover pop culture and Gen Z. Consider yourself lucky if you have never heard of the “coastal grandmother aesthetic.” ...

More young people than ever are turning to influencers for financial tips—but for some, bad advice has led to scams, IRS trouble, and costly mistakes. Many finfluencers market themselves not so ...

Defined as those born after 1996, members of Generation Z have lived through unprecedented events — including the Sept. 11 attacks and the coronavirus pandemic. In recent years, issues such as ...

From TikTok influencers to 20-something candidates, Gen Z is already focused on getting out the vote. Produced by the BBC's Grace Conley. The roaring wind can be heard, as debris flies past the ...

Julia Dovgal has always loved smelling good. As a child, she would douse herself in her mother's Chanel or Dior scents before going to school or meeting friends. For her birthday in 2017, she ...

Gen Z's addiction to fast fashion is destroying the planet Everyone knows that Gen Z cares about the planet: The generation has been at the forefront of the climate movement, they are more likely ...

They feature 'Boomers' or older villagers, talking about their pub using Generation Z language – including rizz, [charm or style], delulu [delusional] and 'spill the tea' [share the gossip].