Burger King’s juicy new logo is a big success. Here’s why it works Lisa Smith, executive creative director at Jones Knowles Ritchie, led the fast-food chain's first rebrand in 20 years.

Burger King. Jack in the Box ... And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore. The average human can see ten million colors ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...