The UK has reached an agreement with Google to counter fake reviews, with the internet giant committing to several remedies.

Businesses which boost their star ratings will have warnings attached to them - fake reviewers will be banned.

Google pledged to crack down on fake online reviews with tougher punishments for rogue reviewers and businesses that try to profit from them, British regulators said Friday following an investigation.

This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeated

Google vowed to take "rigorous steps" to combat fake online reviews and impose serious punishments for reviewers and businesses that profit from them, a British monitor said on Friday.

Google is cracking down on fake reviews, rolling out new measures to stop fake feedback and boost consumer trust, in a deal with UK regulators.

It comes following investigation into Google over concerns it may have been breaching consumer law 'by failing to take sufficient action to protect people from fake reviews' - Anadolu Ajansı

London: Google has agreed significant changes to tackling fake online reviews of UK services and products posted on the US giant s platforms,

Google has pledged to do more to combat fake reviews of UK businesses, with significant changes to follow. The update was announced by the Competitions and Markets Authority (CMA), the United Kingdom’s competition watchdog. Google is said to represent around 90% of online search in the UK, highlighting the importance of veracity and legitimacy.

The watchdog started a formal investigation into Amazon and Alphabet's Google in 2021 over concerns they were not doing enough to combat fake reviews on their sites, which are use

Britain's competition regulator said on Friday it had secured important changes from Google to tackle fake reviews, including to sanction UK businesses that have boosted their star ratings with fake or misleading reviews.