The UK has reached an agreement with Google to counter fake reviews, with the internet giant committing to several remedies.

This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeated

The search giant has offered to start punishing British businesses that boost their star ratings with fake reviews and the people that post them, ending the U.K. competition watchdog’s investigation into online reviews.