Customers crave frictionless experiences, so when we use the information from our customer journey map and other sources to develop a top-notch experience, we’re setting the stage for happy ...

An innovative, privacy-conscious alternative measures emotional responses without cameras by leveraging radio waves and AI.

Understanding the Customer Journey: The Power of Real-Time AI AI is fundamentally reshaping how brands understand and map the customer ... to consumers at all stages of the decision-making process ...

Our survey, conducted in mid-2020, found that although most marketers actively create content for all customer journey stages—95%, TOFU content; 86%, MOFU content; and 76%, BOFU content—the vast ...