"Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill ...
And, with new coronavirus variants emerging, there are still many unknowns for both travelers and brands alike. Still, there is a lot we can learn about the impact of the pandemic on travel and ...
Millennial consumers’ reliance on low-cost online travel agencies will force established brands such as American Airlines, United Airlines and Starwood to double down on making their mobile ...