Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.
"UM's Full Colour Media approach is a powerful example of how the network is driving innovation ... Brand Patterns can provide marketers with new insights to illuminate their differentiated path to ...
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