The mismatched cleats that earned Hurts a fine from the NFL were covered with black rectangles, reminiscent of Nike's "Banned" marketing campaign promoting the Air Jordan 1 in 1985.
Super Bowl LIX MVP Jalen Hurts wore a "Love, Hurts" Jordan Brand hoodie during the Eagles' 2025 Super Bowl parade.
Nike is all set to celebrate the 40th anniversary of the Air Jordan 1 sneakers, which was first launched on April 1, 1985, in a black and red colorway designed by Peter Moore.