Best Western Premier, and Best Western Signature Collection, to cater to different market segments. In 2015, the company underwent a rebranding effort and introduced a new organizational structure.

The former Best Western Premier Waterfront Hotel & Convention Center at 1 Main St. is now open for business after a year-long renovation and rebranding. Purchased by the Scarlett Hotel Group ...

midscale-minded Best Western hotels to the fancier Best Western Premier properties. The company’s Aiden brand embodies trendy, boutique-style properties, while its Sadie brand is upscale.

The Best Western Rewards program is geared toward ... points and airline miles for the same stay Free nights at Best Western Premier hotels typically require a large number of points Perks for ...