TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.

TAG Heuer used LVMH Watch Week to mark its new territory as the new headline sponsor of Formula 1; taking over from Rolex ...

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will be ...

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new ...

Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official timekeeper, a title previously held by its competitor Rolex. Now, the brand’s ...

The new TAG Heuer Formula 1 Chronograph collection comprises of five watches, fitted with automatic Caliber 16, featuring ...

LVMH Watch Week changes location. LVMH Watch Week kicks off today after the event had to completely switch locations.

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

With a carefully curated selection of brands set to drop some neat new pieces over the coming days, there's never been a ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

LONDON, Jan 6 (Reuters) - Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned ...