This shift in focus towards the US market is part of Ripple's response to the "Trump effect," which is believed to be making crypto more favorable in the US.

Donald Trump's election was widely embraced by the crypto space, and one of the apparent beneficiaries of the President-elect's upcoming re-entry into the White House is Ripple, which overcame a four-year legal struggle with the SEC and is now ready to make crypto great again in its home turf.

Brad Garlinghouse, Ripple’s CEO, has declared that: “2025 is here, and the Trump bull market is real.” The company, battered by years of regulatory setbacks under Gary Gensler’s SEC, is roaring back into the U.

Bitcoin may rise to a record high above $125,000 or fall towards $77,000 in the first quarter — and the key lies in whether incoming President Donald Trump will follow through on his promises to the crypto industry soon after his inauguration, one analyst said.

Trump is seizing a transformative chance for America, according to the Bitcoin Conference organizer who invited the President to Nashville last year.

Bitcoin has surged above the $100,000 mark, trading at around $102,000—a gain of over 4% in a single day. This rally is driven by the “January effect” as investors return from the holidays and inject fresh capital into the market.